"Squeezing the Charmin" is Worse on Environment than Driving a Hummer!
Suzanne Goldenberg, US environment correspondent
American taste for soft toilet roll 'worse than driving Hummers'
The tenderness of the delicate American buttock is causing more environmental devastation than the country's love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public's insistence on extra-soft, quilted and multi-ply products when they use the bathroom.
"This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous," said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council."Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age"
Using the words "American taste for soft toilet roll", ...now that's just plain wrong.